I know the title sounds like a troll post but here me out. First, watch this video:
In this famous ad last year in preparation for the launch of the new Cub it featured ordinary people using it. Businessmen going to work, delivery men delivering things, farmers, fishermen, ladies shuttling things from gardens, kids going to school, etc.
Years ago when I wanted to buy a bike that was EXACTLY how I pictured myself. I did not want anything fancy, hi tech, speedy or macho. I pictured myself as the guy going to work around the city in my nice simple bike. The people in that video is the person I want to be. A simple guy with simple needs on my simple bike that I intend to own and use for the rest of my life. The fact it was crazy simple to fix, cheap and reliable factored in greatly to this picture.Continue reading