Google’s Microsoftian Approach to Apps

Taking a very quick break to write thoughts about Google Apps. Quick as in Photoshop and my power editor are still open, so I’m writing this midstream into my work. I wanna write it down because surely I’ll forget.

Anyway I stumbled onto this Ars Technica Article re Google Apps, a thrust by Google to support independent application developers via handholding at the start of their project until they can spread their wings and fly so to speak. App development is a topic very close to my heart, being essentially the core of what I’m trying to do with the Exchanges, and having to do with the fact that I’m using subdomains under a main domain (exchange.ph), which I’ve always been convinced will eventually come together when time comes. As to how, I’ll keep that a secret, but it will one day.

So anyway, Google’s guys know this, and also know the considerable technical and cost issues one has to face whilst trying to get things going. I for example am paying a relatively tidy sum for hosting alone, just imagine the cost if I hired developers (I do approximately 90% of the work myself), and / or I wasn’t using a popular CMS. The more complicated the project, say it be Facebook, Imeem, or what Amazon Web Services are doing, the higher the cost. So Google pays for it all, along with provision of an authentication service (wow), a free database (although I gather from the article it isn’t a ‘traditional relational database’, what is it I wonder?), and Google’s BigTable Project among others.

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