Further thoughts on the Dove thing

I had originally planned this blog to be merely about tech, then it turned to tech and personal stuff, which then shifted to announcements for the goings-on at Kikay, Ballex, MomEx, MovieEx and PCEx. But now I realized, I don’t have a blog of my own now do I? And if anything, the one thing I know how to do is to blog, and so once again, I’ve decided to make it an annoucements page for my blogs and personal stuff.

At any rate, am just posting to address an issue that had come to fore from KikayEx’s (ie., me and Jill’s) visit to the Dove Event a few days ago. Thoughts to wit:

  1. I wasn’t able to really search the site for the oversized badges Jayvee was referring to, but if Ogilvy wants a hint of the proper sizes, they can use google adsense formats, which are pretty standardized.
  2. Their webhost shows the ip address. This likely means they are hosted on a dedicated server, which is usually unbelievably expensive and unecessary for a simple website. Or it might also mean DNS isn’t working properly, or they don’t have their own domain like a dove.com/philippines or something similar. Unless they host the site alongside other services (like company email and the like), I’m sure its impractical. Of course, that’s all very techie and quite unimportant to the marketers as long as their message gets across.
  3. And so their message has. As of to date, Jill wrote about it lengthily on KikayEx, as well as mentioned it on her blog. Pam also wrote about it (she should, she was one of the featured girls), as well as Jayvee who was beside me at the event. This in turn will translate to other blogs who frequent these to discuss them too (such as I this very moment). I’m fairly sure this coverage on local blogs is a milestone of some sort. A sort of recognition thing. It’s certainly a milestone for Kikay.
  4. Mind you, it doesn’t mean that if you invite us for lunch and get Boy Abunda to host it, it’s automatically going to get hits on the ‘net (although he really was very good). The main idea of the ‘Campaign for Real Beauty’ is its very strength. The concept, which is about girls overcoming an inferiority complex borne from their individuals circumstances in the past, is truly award winning and lends itself very well to further discussion. ‘Panalo’ ‘ika nga.
  5. However inasmuch as it’s a winner as an ads concept, however I’d still reserve my thoughts on whether it really does help women overcome their personal struggles with themselves. Unilever after all manufactures and sells beauty products, and in that a natural conflict evolves. Will women trust a company that tells them their beautiful, and then later, turns around to sell them products? That in itself leads to much discussion, which the internet and blogs are well positioned to deliver, hence the ‘success’ in blogs.
  6. At any rate, it’s still a success, and I’m glad Kikay is part of it. It’s certainly something that will last awhile, imho.
  7. And now finally, my ‘advice’ to the women (Yes I added all that mumbo jumbo tech and ad campaign analysis at the start to lead to this!). But seriously, and I’ve discussed these at length with Jill, men can face a great deal of pressure too, and in my honest opinion, react just as negatively or positively as the women. While the women can retreat into themselves and ‘give up’, so can the men. While men aren’t necessarily as conscious about their appearance (as society does not give this as much weight as much as the women), they are made to feel inadequate in many other ways. Primarily there is the physical, such as being too tall, too skinny, too short, too fat, too dark (and even too light), etc. And then afterwards, there are other situations, such as not being good in sports, not being a good lover, not being a good provider, not being ‘macho’ enough, and all sorts of variations, permutations and combinations therein.
  8. Of course I had had my own struggles, but I’ve learned that the best way, really, is to determine the qualifications of that person who is judging me first, before I decide whether I should be ashamed (or inversely, proud), of myself. Here’s how it works. See, if a person decides to judge you, that alone automatically places him at a ‘lower bracket’ of importance in my book. Any person who takes the time, effort or even uses up brain cells to call a person ugly, too short, too dark, etc., in a non-constructive way means that that person is facing many issues himself that need to be dealt with. See, the next time you go through a wonderful period in your life, do you notice how everything’s so peachy and bright with rainbow colors, and that all people are wonderful? On the other hand, when things are miserable, you have a tendency to bring others with you. So then, anyone who just decides to call you ugly, stupid or just not good enough for no apparent reason chooses, as far as I’m concerned, to eternally have a dark cloud hanging above his head.
  9. At many times in my life, I had had to look myself in the mirror to assess my perception of myself in lieu of other, very influential people’s opinion of me. These two people had pretty much nothing good to say about me, and naturally since I was young, their hurtful words made it difficult for me to get a good grip on who I really was. I then realized however, as I grew older that it seemed they pretty much had little good to say about others as well, and if they did have anything good to say, it was towards a self-serving goal, or to my estimation were terribly mislead. This, and the overall way they lead their lives lead them to be miserable people. One of them is now much older, has few friends, have very few people who love them, and even their finances are lost and in disarray.
  10. On the other hand, people who have had nothing but the most sincerest, honest opinions about other people are the ones who have done most and achieved great fulfillment in their lives. These are rare, constantly motivated people, whose energy is so strong it makes me inspired just to be near and have conversations with them. These are the people who have made interesting lives for themselves and others, and as a result, business and achievement has come their way. They work not in order to earn more, but because they pursue goals which then bring this about for them. These see good things in people not as a matter of preference, but just because they see potential, and not excuses to fail.
  11. Since I had grown older and seen the two sides of the coin, I had since learned to brush off the words that do not serve to uplift me, seeing that it came from the people from whom logical, or even well-thought of, positive opinions would not come from, and who refuse to allow themselves to change so as to see the better things in life. I do therefore believe, that as we go on in life and allow ourselves to learn more, that we become more prepared to face adversity because we grow wiser. While that person has yet to stop saying things that seem designed to do nothing other than make me feel bad about myself, I have however turned a deaf ear, because I have learned that ultimately by the mere fact she is capable of saying such things, she has classified herself to a level where her words, her opinions, her whole being has given her little value in life.

    I hope others will apply the same logic with those people who do the same for them.

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